The Photo Room
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Josephine conceptualized ''The Photo Room'', a new type of white cube setting, constructing integrated visual art & soundscapes in an overall Art experience. Taking the viewer by the hand and giving a new perspective on contemporary photography. Collaborating with 12 emerging artists, Josephine curated the photography and animations according to 4 chapters. With these chapters, she is addressing the social struggle of ‘defining your identity’. Her aim was to tell this story whilst giving photo
talent a platform.
''As a curator for emerging photography, I noticed how extremely difficult it is to get people engaged with the medium. The gross amount of talented photographers only use Instagram to showcase their work. Thus I wanted to develop a physical location for their work to be shown to an audience they would hardly reach via popular online mediums such as Instagram''.
Art Direction: Josephine de Fijter
Sound Design: Atelier Francesco
Animation & edit: Leonardo Franke